DOOH (Digital-Out-Of-Home)

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Digital out-of-home (DOOH) advertising represents a dynamic and rapidly evolving segment of the broader out-of-home (OOH) advertising landscape.

Unlike traditional static billboards or posters, DOOH leverages digital technology to deliver engaging, targeted, and measurable advertising campaigns across a variety of public spaces. This includes everything from large-format video screens in bustling city centers to smaller, targeted displays in shopping malls, transit stations, and even on the sides of buildings. The core differentiator is the ability to update content in real-time, allowing for highly responsive and personalized messaging.

Outdoor LED Displays

Large outdoor LED displays are commonly used in large public spaces such as stadiums, commercial plazas, and transportation hubs. They display high-definition videos, live events, and public information. Their key features are their enormous size, clear picture quality, and strong visual impact.

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Outdoor LED Digital Signage

Digital Signatures are frequently used in commercial streets, shopping malls, and other high-traffic areas, which are always used to broadcast advertising videos and product information. They are relatively compact, easy to install flexibly, and come in various sizes to meet specific needs, often used for targeted advertising.

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LED Billboards

LED billboards are primarily located along roadsides and highways, using concise visuals and striking text to capture the attention of drivers and pedestrians for brand promotion and product marketing. Their advantageous location, wide coverage, and significant advertising effect are key features, often featuring a simple, grand design for easy recognition.

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